When creating our media product, we had to plan and create our own digipak for our chosen song and artist. When doing my research into the digipak i found that it's actually a large contributor into how successful the sale rates are of the CD. A digipak is the packaging for a CD or DVD. Digipaks often contain different images for example, the image of the band may be on the CD, whilst there may be a poster of the band inside the casing etc.
Digipaks are created to appeal to their target audience. This means that the front cover of the digipak has to be designed to interest the audience for example a female pop artist who's target audience is young teenage girls might have a brightly coloured CD cover usually with an image of the star also. Digipaks also benefit the label of the star, many songs can be illegally downloaded over the internet, so record labels offer treats within the CD's for example new posters of the band, this is done to sway their target audience to buy the CD rather than download it, thus profiting the company.
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