I personally have found the A2 media task much more challenging than that of the AS task as it was a completely independent project, however saying that, I found the task much more enjoyable to create and enjoyed being able to show my creative side.
The task was to create a music video to the genre of your choice, along with a digipak and a magazine for an unsigned artist. With it being an unsigned artist it meant they were unlikely to have a music video already allowing me to create a completely unique music video. The digipak and magazine are used to promote the unsigned artist.
When creating my music video I knew I had to conform to real media products so had to be sure that when choosing my song and genre I was choosing something that would allow me to work with a low budget yet create an effective video. I decided to go with the indie genre as a lot of indie bands work on low budgets when crewing their music videos so decided this was best for my situation. I also chose the indie genre because it appeals to my age range and presents a similar lifestyle to teenagers. I thought it would a fun genre to work with as it connotes youth, rebellion and quirkiness.
The song I have chosen is a mixture of indie and pop, had I chosen a different genre I believe it would have been more difficult to create an effective media product. Take Tygas song 'Ayo' for example. This music video talks about money, fast cars and expensive jewelry. All of these things connote the hip-hop genre. Because they are big Stars they have the budget to work with, however i wouldn't be able to create a believable media product with the small budget i have.
When i came across the band 'Kids Love Lies' I knew that they were the band i wanted to work with. They're upbeat tempo and fun lyrics allowed me to create a quirky music video and still have it looking professional.
When doing my research bands such as 'The 1975'. the 'Arctic Monkeys' and 'The Kooks' all inspired me. I liked the fact that they didn't dress up in expensive fancy clothes, but instead kept a normality about them that not many other stars of different genres do. From this i kept my star Charlie, wearing typical trends of today, for example camp jackets, ripped jeans and converse. Although my band is made up of four men on instruments and a female lead singer my music video only featured the lead female. My reasoning for doing this is that my band also represent the pop genre which more often than not follows the lead star of the video.
Another convention of the pop genre that i have linked in my video is costume changes. Artists such as Taylor Swift, Katy Perry and Beyonce are seen in numerous outfits in their videos and I intended to do the same.
In this shot, Charlie is seen in a dark cellar wearing a camo jacket and a black and white stripy top. This connotes the theme of the indie genre as it creates a dark and dingy look, making her come across as edgy and rebellious. The location of the cellar allows the focus to be more so on the performer as oppose to whats going on in the background which can sometimes be the case with pop videos.
Later we see her in the woods, a much brighter setting, wearing a white lacy top and natural make-up, portraying her as an every-day 'girly-girl' contrasting with the previous shot of her in the cellar.
I used many different edits to create the mood of my media product. The lyrics in the verse of the song shows her being serious, so I used darker colours conforming to the typical indie music video, similar to the Arctic Monkeys 'When the Sun Goes Down'. However, during the instrumental and end repeats of 'count in my head' I had Charlie showing her quirkier side, dancing around and being silly. The edits for these shots were much lighter than those of her in the cellar in the previous verses as the music was more up-beat and bubbly, so I felt this would connote the pop side of the band. Overall, I believe my editing creates a dark and edgy side which connotes the genre.
In my video there is a relationship between the music and visuals as oppose to the lyrics and visuals. Rather than my shots representing the lyrics they instead work to the beat of the music. I used camera shots to match the pace of the song. For example, in this shot I used a slow panning shot as this matched the tempo of the song. Whilst filming I had the music playing in the background for Charlie to sing along to, so that she was keeping in time with the music, making it easier for me to edit when it came to putting the lip-syncing in time with the music.
I used a lot of close-ups when filing Charlie, as she's the main selling point of the band and this is what the industry and record label would require when trying to boost sales. This also follows the conventions of other female leads such as Beth Ditto in 'Standing in the Way of Control' being the main focus of the video.
Similar to the band 'The Yeah Yeah Yeahs' whose videos often feature the female lead singer in similar poses and outfits to mine; alongside similar use of camera and editing to create star status and appeal to the target audience.
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