Filming Schedule

When beginning to film, I decided it would be best to create a film schedule as it made it easier for myself to allocate different time slots to different areas of the music video. Underneath is the schedule for my filming:


Saturday 15th November: The morning will be sent rehearsing the song lyrics and making sure all words have been learnt. Late in the afternoon make-up and clothes can be worked on. The evening will be spent filming the sections of the music video which feature Charlie in the cellar.

Saturday 29th November: Late afternoon we will have a run-through of the words ensuring she still remembers them. Make-up and costume will then follow. Today's filming will focus on the sections of the music video where close-ups are on Charlie singing the complete song.

Saturday 6th December: By now the lyrics should be known fairly well, however we will still do a run-through. In the evening before it gets dark, filming will be focused on the outdoor sections in the music video where Charlie is stood in front of a green fence dancing. This section won't include lip-syncing, priority is just having fun.

Saturday 13th December: Once again run-through of lyrics. Filming section of the music video in the woods, this section is partially lip-syncing and also her messing around. Filming at sunset to avoid the scene being too bright.

Throughout the filming schedule I decided it was best to keep all filming designated to a Saturday. This meant that we had the whole day to prepare, and myself and Charlie had a specific time to film, meaning we could avoid plans clashing with filming. With having only one person in my music video it does make it a lot easier to arrange days to film as we only have ourselves to work around, as oppose to having many different people trying to organise something. Whilst filming some of the outdoor sections we did come across the typical issues of weather, we were close to postponing the filming however the weather cleared up quickly allowing us to stick to our allocated time schedule.

Target audience

Location

For my music video i will use a variety of different locations to create the mis-en-scene.

Bedroom:
This footage will be used to show the girly side of the star, by being in a pink and purple setting, however it is going to contrast with what she is wearing which will be an edgy and indie look, for example camo jacket and bold make-up. These contrast well with each other, my aim being to intrigue the audience with the two differing looks. This footage will focus on the close-ups of the star and show her lip-syncing.

Cellar:
This footage will conform to the indie genre,creating an eerie, dark and mysterious atmosphere. within the cellar there are many different alcoves and rooms which i plan to shoot different footage in, allowing the scene to change slightly but still keeping the atmosphere i planned for the video.

Woods:
This footage will be filmed in a park which has a small area of woodland within it. This footage will focus on the brighter side of the star, showing her at her best, having fun and messing around. I decided to do this as the brightness of the nature around her e.g. trees, flowers etc. once again contrast well to the grungier side of the star, thus representing both the sterotypical indie location and pop location.

Actors and costume

Actor:

For my music video i decided to only star one person in this. It could be argued that this doesn't fit with the stereotypical conventions of the indie genre, as usually they would have a band featured. However, my decision to do this came from the inspiration of the arctic monkeys. A lot of their older stuff didn't feature them in it at all, it wasn't until they were bigger that the record label wanted them featured to boost sales. However, with my genre being indie/pop i had to conform to the pop genre also, with this genre often following the lead singer with close-ups and a lot of lip-syncing.

I chose my friend Charlie to star in my video as she takes A-Level drama, so is confident in front of the camera and can take direction well.

Costume:

In each different location seen in the video, i've chosen to have Charlie wearing different clothes to represent the different genres and also to help set the scene. In the shots where Charlie is in the run-down, grungy cellar, i've chosen to dress her in ripped jeans, a khaki camouflage jacket and a stripy top. Her make-up is bold and smokey. My inspiration for the look came from Avril Lavigne as she gives off the edgy, rebellious look that i intended for Charlie in my video. I kept a similar look for the shots where she is stood in front of the fence dancing, however making her slightly more girly by putting her into a skirt, yet keeping the edgy look with the khaki green colour and the converse.

I realise that the other side of my star is representing the pop genre, so decided that in the scenes where shes in the woods dancing and having fun i'd have her in a lacy top with jeans, her hair and make-up natural, this was done to show the different side of the band and opens up their target audience in terms of fashion influence.

Props

In terms of props i've decided against using them, with the exception of the hula-hoop. My intention is that the focus of the music video is solely on the star and i think that by using props it brings it away from her. The hula-hoop shot happened on the off chance that i was filming whilst she was messing around, to which she then came across a hula-hoop and started playing with it. I decided that the footage caught worked really well and was showing the quirkier side of the bands music. i distributed this footage throughout the instrumentals in my music video.